About this course
BA (Hons) Business Marketing – 18 Months
Learn the fundamentals of marketing and how to apply these concepts. Whether you want to work in an advertising agency, an event management company, market research, a public relations firm, or something else, you’ll get to learn about strategy, social media, branding, and marketing psychology.
This BA (Hons) Business Marketing – 18 Months qualification will be taught by expert staff, many of whom conduct marketing research or have established and run their own successful business ventures and can draw on firsthand experience.
Marketing is an important part of any business, not only for attracting customers, but also for providing intelligence to the management team to support effective decision making and planning. The modules in this BA (Hons) Business Marketing – 18 Months Degree course are designed to provide you with specialist knowledge as well as a variety of practical skills that will enable you to become an effective marketer.

Course Fee
GBP £7,500
9 Instalments
GBP £833
Duration
18 Months
Pedagogy
Online
Course Fee
GBP £7,500
9 Instalments
GBP £833
Duration
18 Months
Pedagogy
Online
Program Overview
Key Highlights of BA (Hons) Business Marketing – 18 Months degree programme are:
- Program Duration: 18 Months (24 Months Option also available)
- Program Credits: 360 Credits
- Designed for working Professionals
- 100% Online
- Global programme: Study anywhere, anytime on your laptop, phone or tablet.
- Study material: Comprehensive study materials and e-library support.
- No Written Exam. The Assessment is done via Submission of Assignment
- Online Lectures
- Timely Doubt Resolution
- Dedicated Student Success Manager
- Regular Networking Events with Industry Professionals
- LSBR Alumni Status
- Payment Plan: No Cost EMI Option
Course Structure
The BA (Hons) Business Marketing – 18 Months undergraduate degree programme consists of 2 Stages.
Stage 1: 240 Credits earned | 6 Assignments to be submitted only
This stage is delivered by London School of Business and Research. The programme involves delivery through on-line Learning Management System (LMS). This stage leads to award of Diploma in Business and Marketing Management – Level 5 which is accredited by SCQF, UK (Scottish Credit and Qualifications Framework). Credits earned at this stage – 240 credits.
Total Units: 16 Units
- Business Environment (15 Credits)
- International Marketing Management (15 Credits)
- Business Accounting (15 Credits)
- People & Organisations (15 Credits)
- Principles of Marketing (15 Credits)
- Business Analysis (15 Credits)
- IT for Business (15 Credits)
- Law for Business (15 Credits)
- Personal Development (15 Credits)
- Human Resource Management (15 Credits)
- Entrepreneurship & Innovation (15 Credits)
- Marketing Communications (15 Credits)
- Consumer Behaviour (15 Credits)
- Operations Management (15 Credits)
- Marketing Planning (15 Credits)
- Strategic management (15 Credits)
Total Assignments to be submitted: 6 Assignments
Successful completion of Stage 1 leads to Progression to Stage 2
Stage 2: 120 Credits earned
Delivered by the University / awarding body. On completion of the diploma programme you progress / Top up with Degree through a UK University for progression to the BA (Hons) Business Marketing degree. The stage 2 is delivered via distance learning by faculties from the University / awarding body. Credits earned at this stage – 120 credits (60 ECTS). Completion of Stage 2 leads to award of BA (Hons) Business Marketing Undergraduate Degree
Total Units: 5 Units
- Contemporary Management Issues
- Strategic Management
- Managing Self and Others
- International Marketing
- Research Methods and Dissertation
Assessment is through coursework. Successful completion of Stage 2 leads to award of Degree by the university.
Please note that the modules listed are indicative and may be subject to change.
Course Statistics
98%
COMPLETION RATE
100%
COURSE PASS RATE
97%
SUBMISSION RATE
88%
STUDENT SATISFACTION
Frequently Asked Questions
The BA (Hons) Business Marketing – 18 Months programme is available in two duration modes:
24 Months
Online and Distance Learning
To enrol in BA (Hons.) Business Management – 18 Months course, the learners must possess:
- Relevant NQF / QCF / RQF Level 3 Award / Diploma or equivalent qualification such as an A-Level, AS-Level or International Baccalaureate Diploma
OR
- 3 year of relevant work experience (if none of the above)
The course consists of 2 Stages:
Stage 1 (Delivered by LSBR)
- Business Environment (15 Credits)
- International Marketing Management (15 Credits)
- Business Accounting (15 Credits)
- People & Organisations (15 Credits)
- Principles of Marketing (15 Credits)
- Business Analysis (15 Credits)
- IT for Business (15 Credits)
- Law for Business (15 Credits)
- Personal Development (15 Credits)
- Human Resource Management (15 Credits)
- Entrepreneurship & Innovation (15 Credits)
- Marketing Communications (15 Credits)
- Consumer Behaviour (15 Credits)
- Operations Management (15 Credits)
- Marketing Planning (15 Credits)
- Strategic management (15 Credits)
Successful completion of Stage 1 leads to progression to Stage 2
Stage 2 (Delivered by University)
- Contemporary Management Issues
- Strategic Management
- Managing Self and Others
- International Marketing
- Research Methods and Dissertation
University reserves the rights to modify the content
Successful completion of Stage 2 leads to award of Degree by the university
- Assessments provide an opportunity to demonstrate your strengths in a number of ways and so a variety of methods are used, these could include:
- Assignments
- Essays
- Presentations
- Case Studies
- Portfolios of work
- There are No Written Exams.
Stage 1 (Delivered by LSBR)
The programme involves delivery through on-line Learning Management System (LMS). This stage leads to award of Diploma in Business and Marketing Management – Level 5 which is accredited by SCQF, UK (Scottish Credit and Qualifications Framework). Credits earned at this stage – 240 credits.
Stage 2 (Delivered by the University)
On completion of the diploma programme you progress / Top up with Degree through a UK University for progression to the BA (Hons) Business Marketing degree. The stage 2 is delivered via distance learning by Faculties / Professors from the University. The total credits earned will be 120 credits.
The complete course fee for the programme is
GBP £7,500 (or equivalent in local currency)
Yes, the total Course Fee can be paid in Instalments.
Please click on “Enrol Now” button on the top and choose some of the best payment options available for you.
Simply follow the steps given below to enrol:
- Click on “Enrol Now” button on top of the page
- Choose your Payment Plan and proceed to pay your course fee
- Fill up your contact details on the Checkout page
- Pay your Instalment Amount (This can be paid online using credit or debit card)
- Once we receive your course fee instalment, we would send you the Course Activation Email
Total Course Fee Can Be Paid In Instalments.
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Awarding Bodies
LSBR offers a host of Online Courses to learners in londonobs from some of the top awading bodies and professinal organisations in the world. The qualifications are accredited by the UK Government’s regulator Office of the Qualifications and Examinations Regulation (OfQual). Some of the awarding bodies are listed below.







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As our OTHM accredited qualifications are approved and regulated by Ofqual (Office of the Qualifications and Examinations Regulation) and Qualifications Wales, learners are also eligible to progress to a Top-Up Degree, Master’s programme, or MBA at many universities in UK and Overseas with advanced standing.